Throughout these tough economic times, automakers have looked all over for new marketing ideas to get their products noticed. Ford is no stranger to experiments in marketing, and its chief marketing man, Jim Farley, confirms that the video game industry, of all places, is one place where he looks for innovation.
For at least two years, the plot lines concerning Lincoln have been "How much longer until Ford kills it?" and then "How much longer until Ford turns it around?" We were told that the 2013 MKZ would begin the resurrection of a brand that many felt nostalgia for, but not love (not unlike Cadillac of not so long ago).
MyFord Touch is an enigma – not just because the infotainment system itself is difficult to understand and use, but because Ford just can't seem to figure out what to do about it. Ford's marketing chief Jim Farley tells Automotive Ne
Scion has long been labeled as a "youth brand," so perhaps we shouldn't be surprised to read word of parent Toyota turning over the marque's aging nameplates so quickly. According to Ward's Auto, Scion is set to kill off its xB and Chris Paukert
"I don't think we're very enamored with being Number One just to be Number One," Ford Global Marketing Vice President Jim Farley says of his expectations for the 2013 Ford Fusion. Interest in the Fusion spiked after the 2013 model's premium-look sheetmetal made a splash at this month's Detroit Auto Show, so it's na
How do you replace the man credited by Time Magazine with managing "the biggest business turnaround of the Great Recession?" That's a very good question, and one that the Ford board of directors is grappling with as company CEO Alan Mulally edges closer to retirement age.
The 2012 Monterey Motorsports Reunion will certainly be a loud one. The featured marque will be the Shelby Cobra, which will celebrate 50 years of exciting existence. Ahead of next year's festivities, one man decided to get a taste of on-track action a bit early. That man is Jim Farley, and if his name sounds famili
Who Could Possibly Replace Ford's Golden CEO?
Ford Motor Company is making changes at the top of its organization, including an expanding roll for up-and-coming marketing chief Jim Farley. A new Detroit Free Press report indicates that the former Toyota marketing whiz will be elevated to the roll of global marketing chief effective August 1. That's significant in part because this will be the first time The Blue Oval has ever had a head of global marketing – in the past the job was
When Alan Mulally arrived at Ford Motor Company three years ago, the Blue Oval was in bad shape. New product wasn't exactly pouring in and the company's cash hoard was steadily shrinking. And word on the street is that the corporate culture at Ford was in as much trouble as the product lineup, making change difficult. Now in 2009, it appears Mulally has done the near impossible, turning around Ford's product lineup while supposedly positively altering FoMoCo's corporate culture.
Over the next two years, Ford will have a whole lineup of new smaller cars coming the US market including the Fiesta and global Focus. At a Ford media event today, marketing VP Jim Farley talked to reporters about the plans for those cars. Traditionally, carmakers have had a hard time making money on small cars in the US because customers have expected prices in proportion to size. Th
After spending a few days with Ford's main-marketing-man Jim Farley and his team, we can truly say that the excitement surrounding the company's new Drive One marketing strategy is palpable. They believe that the story they have to tell is rather compelling; the real struggle will be convincing car-buyers that their vehicles are every bit as good as their competition from Japan -- as Jeremy Korzeniewski
Bringing his experience heading Lexus with him when he defected to Ford, Jim Farley's got his eye on some premium-Toyota style brand growth. Ford's past party line has been that the Lincoln nameplate is strictly for North American consumption, but Farley's been conferring with other Forders like Peter Horbury about taking Lincoln worldwide. Lexus is enjoying rapid growth in markets like Russia and Saudi Arabia, so it's not a new concept for Farley, and Horbury has previous global-brand experienc
